Atlas Of Management Thinking (Pelican)
- Publish Date: 1983-05-03
- Binding: Paperback
- Author: Bono Edward De
This is the first book ever to be written deliberately for the right side of the readers brain. Verbal descriptions of complex management situations aren't necessarily lodged in the left side of the brain. In order for us to be able to use the right side of the brain we need a repertoire of nonverbal images. That is precisely what this book sets up to provide.