Built On Values: Creating An Enviable Culture That Outperforms The Competition
- Publish Date: 2011-01-18
- Binding: Hardcover
- Author: Ann Rhoades
Most leaders know that a winning, engaged culture is the key to attracting top talentand customers. Yet, it remains elusive how exactly to create this ideal workplace one where everyone from the front lines to the board room knows the companys values and feels comfortable and empowered to act on them.
Based on Ann Rhoades years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks,and P.F. Changs China Bistros.
Built on Values provides a clear blueprint for how to accomplish culture change, showing:
- How to exceed the expectations of employees and customers
- How to develop a Values Blueprint tailored to your organizations goals and put it into action
- Why it's essential to hire, fire, and reward people based on values alone, and
- How to establish a discipline for sustaining a values-centric culture
Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.
Amazon Exclusive: Q&A with Ann Rhoades
Expert Review by Jim Kouzes
Jim Kouzes is the coauthor with Barry Posner of the bestselling book The Leadership Challenge and over a dozen other books on leadership, including their most recent, The Truth About Leadership.
The truth is that credibility is the foundation of leadership. This is the inescapable conclusion Barry Posner and I have come to after thirty years of asking people around the world what they look for and admire in a leader, someone whose direction they would willingly follow. It turns out that the believability of the leader determines whether people will willingly give more of their time, talent, energy, experience, intelligence, creativity, and support. And just what is credibility behaviorally? According to our research, its doing what you say you will do, which is exactly what Ann Rhoades squarely addresses in her powerful new book, Built on Values.
Built on Values isnt a theoretical book. Its a practical guide to organizational culture creation and the critical role leaders play in driving it. As Ann says, you cannot create culture; you can only create an environment in which a particular culture can thrive. Leaders have to pay as much attention to the culture side of an organization as they do the financial side. You cannot ignore it and assume it will crop up organically. You must show which behaviors will be rewarded and which will not be tolerated; which represent the identity of the organization and differentiate you in the marketplace. And you must hire, fire, and reward based on this criteria, making expectations clear.
Ann points out that leaders drive values by making the commitment to a values-based culture and leading by example. Values drive behaviors by illustrating to employees what acceptable behavior in the company looks like. Behaviors drive culture because the collective behaviors of people in the organization are, by definition, the culture, for good or ill. And, culture drives performance because people who are committed to and understand the values and behaviors will take responsibility for performance.
Built on Values does not preach a particular set of values. Thats for you to decide. What Ann does make very clear, however, is that you have to define a set of values that differentiate your organization from all the others out there and then make them a part of the everyday experience of the company. From the front line to the boardroom, everyone has to know the values of the organization and feel empowered to act on them. Built on Values is the best book available out there on how to create this kind of an organization. Its solid, practical, and full of great examples to guide you. I highly recommend it to every leader who wants to be the envy of their competition.