Global Operations And Logistics: Text And Cases
- Publish Date: 1998-03-19
- Binding: Hardcover
- Author: Philippe-Pierre Dornier;Ricardo Ernst;Michel Fender;Panos Kouvelis
This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.