Orchestrating Success: Improve Control Of The Business With Sales & Operations Planning
- Publish Date: 1989-09-01
- Binding: Hardcover
- Author: Richard C. Ling;Walter E. Goddard
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.