Orchestrating Success: Improve Control Of The Business With Sales & Operations Planning
Orchestrating Success: Improve Control Of The Business With Sales & Operations Planning
Richard C Ling

Orchestrating Success: Improve Control Of The Business With Sales & Operations Planning

  • Publish Date: 1989-09-01
  • Binding: Hardcover
  • Author: Richard C. Ling;Walter E. Goddard

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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.


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