Mail And Telephone Surveys: The Total Design Method
- Publish Date: 1978-05-01
- Binding: Hardcover
- Author: Don A. Dillman
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.