Restaurant Marketing For Owners And Managers
- Publish Date: 2003-10-17
- Binding: Paperback
- Author: Patti J. Shock;John T. Bowen;John M. Stefanelli
The complete guide to marketing for restaurant managers
- How do I market my restaurant to prospective customers?
- Do loyalty programs really work?
- How do I communicate with my local newspaper to get the biggest bang for my marketing buck?
Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.