Restaurant Marketing For Owners And Managers
Restaurant Marketing For Owners And Managers
Wiley

Restaurant Marketing For Owners And Managers

  • Publish Date: 2003-10-17
  • Binding: Paperback
  • Author: Patti J. Shock;John T. Bowen;John M. Stefanelli

Regular price $13.41 Sale price $67.11

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The complete guide to marketing for restaurant managers

  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest bang for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

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