Hey, Whipple, Squeeze This: A Guide To Creating Great Ads (Adweek Magazine Series)
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Hey, Whipple, Squeeze This: A Guide To Creating Great Ads (Adweek Magazine Series)

  • Publish Date: 1998-03-03
  • Binding: Paperback
  • Author: Luke Sullivan

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A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will go in one ear and stay there.

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