Hey, Whipple, Squeeze This: A Guide To Creating Great Ads (Adweek Magazine Series)
- Publish Date: 1998-03-03
- Binding: Paperback
- Author: Luke Sullivan
A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will go in one ear and stay there.