Strategic Marketing Management, 6th Edition (Strategic Market Management)
- Publish Date: 2001-07-12
- Binding: Paperback
- Author: David A. Aaker
Regular price $13.38 Sale price
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
- The most complete, systematic approach to external analysis available.
- Addresses key current strategy issues, and is noted for its extensive use of business examples.