Strategic Marketing Management, 6th Edition (Strategic Market Management)
Wiley

Strategic Marketing Management, 6th Edition (Strategic Market Management)

  • Publish Date: 2001-07-12
  • Binding: Paperback
  • Author: David A. Aaker

Regular price $13.38 Sale price $61.80

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Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.

  • The most complete, systematic approach to external analysis available.
  • Addresses key current strategy issues, and is noted for its extensive use of business examples.

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