The Do It Yourself Lobotomy: Open Your Mind To Greater Creative Thinking
The Do It Yourself Lobotomy: Open Your Mind To Greater Creative Thinking
The Do It Yourself Lobotomy: Open Your Mind To Greater Creative Thinking
Wiley

The Do It Yourself Lobotomy: Open Your Mind To Greater Creative Thinking

  • Publish Date: 2002-03-08
  • Binding: Hardcover
  • Author: Tom Monahan

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An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.


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