The Economics Of Strategy
- Publish Date: 1995-12-15
- Binding: Hardcover
- Author: David Besanko;David Dranove;Mark Shanley
This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.