The Economics Of Strategy

The Economics Of Strategy

  • Publish Date: 1995-12-15
  • Binding: Hardcover
  • Author: David Besanko;David Dranove;Mark Shanley

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This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.

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