Selling Dreams: How To Make Any Product Irresistible
Brand: Simon n Schuster

Selling Dreams: How To Make Any Product Irresistible

  • Publish Date: 1999-06-01
  • Binding: Hardcover
  • Author: Gian Luigi Longinotti-Buitoni;Kip Longinotti-Buitoni

Regular price $13.87 Sale price $91.56

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The head of one of the world's leading carmakers discusses the art of dreamketing --the marketing of dream items that allow customers to live out a material fantasy--and how to market products and services that appeal to a customer's imagination. 25,000 first printing.


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