Selling Dreams: How To Make Any Product Irresistible
- Publish Date: 1999-06-01
- Binding: Hardcover
- Author: Gian Luigi Longinotti-Buitoni;Kip Longinotti-Buitoni
The head of one of the world's leading carmakers discusses the art of dreamketing --the marketing of dream items that allow customers to live out a material fantasy--and how to market products and services that appeal to a customer's imagination. 25,000 first printing.