Influence: How And Why People Agree To Things
Brand: William Morrow n Co

Influence: How And Why People Agree To Things

  • Publish Date: 1984-03-01
  • Binding: Hardcover
  • Author: Robert B. Cialdini

Regular price $21.24 Sale price $161.86

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Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement


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