High-Tech Grass Roots: The Professionalization of Local Elections (Campaigning American Style)
- Publish Date: 2002-12-24
- Binding: Paperback
- Author: Cherie J. Strachan
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Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at new trends in small-town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the new tactics are with us to stay, but that their potentially negative effectsrising campaign budgets and diminished citizen participationmay be mitigated by creative approaches to reform.