The Soap Opera Paradigm: Television Programming and Corporate Priorities
The Soap Opera Paradigm: Television Programming and Corporate Priorities
Brand: Rowman n Littlefield Publishers

The Soap Opera Paradigm: Television Programming and Corporate Priorities

  • Publish Date: 2004-09-01
  • Binding: Paperback
  • Author: James H. Wittebols

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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.


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