Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics)
- Publish Date: 2003-09-25
- Binding: Paperback
- Author: William L. Benoit;John P. McHale;Glenn J. Hansen;P. M. Pier;John P. McGuire
Campaign 2000 applies the functional theory of political campaign discourseanalyzing how messages acclaim, attack, or defendto several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.