Euromanagement: A New Style for the Global Market, Insights from Europe's Business Leaders
Brand: Kogan Page

Euromanagement: A New Style for the Global Market, Insights from Europe's Business Leaders

  • Publish Date: 1997-03-01
  • Binding: Paperback
  • Author: Helen Bloom

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This volume contains a series of interviews with the chief executives of 40 leading European companies, who discuss the distinctive European model of business management which is emerging to rival US and Japanese practices. The opportunities of the European marketplace are fully exploited.


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