Successful Product Management (Sales & Marketing Series)
Successful Product Management (Sales & Marketing Series)
Brand: Kogan Page

Successful Product Management (Sales & Marketing Series)

  • Publish Date: 1998-07-28
  • Binding: Paperback
  • Author: Stephen Morse

Regular price $17.12 Sale price $65.71

Attention: For textbook, access codes and supplements are not guaranteed with used items.

In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.

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