Brand: Kogan Page
Strategic Marketing Communications: New Ways to Build and Integrate Communications
- Publish Date: 1999-08-28
- Binding: Paperback
- Author: Paul R Smith;Alan Pulford;Chris Berry
Regular price $17.37 Sale price
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.