Strategic Marketing Communications: New Ways to Build and Integrate Communications
Brand: Kogan Page

Strategic Marketing Communications: New Ways to Build and Integrate Communications

  • Publish Date: 1999-08-28
  • Binding: Paperback
  • Author: Paul R Smith;Alan Pulford;Chris Berry

Regular price $17.37 Sale price $95.19

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Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

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