Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)
- Publish Date: 2001-12-03
- Binding: Paperback
- Author: Gibbs Paul;Knapp Michael
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.