Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)
Brand: Routledge

Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)

  • Publish Date: 2001-12-03
  • Binding: Paperback
  • Author: Gibbs Paul;Knapp Michael

Regular price $18.18 Sale price $134.18

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.


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