Brand: Kogan Page Business Books
Mind to Mind Marketing: Communicating with 21st-Century Cusomers
- Publish Date: 2001-04-13
- Binding: Paperback
- Author: Harry Alder
Regular price $23.55 Sale price
We are all now familiar with the concepts of relationship marketing, mass customization and one to one marketing, but communicating with customers mind to mind? Doesn't it sound all too fanciful and futuristic? Harry Alder doesn't believe so, and in this, the first book to explore this intriguing proposition, he shows how it is not as far-fetched as it sounds.