Successful Tourism Marketing: A Practical Handbook
Successful Tourism Marketing: A Practical Handbook
Successful Tourism Marketing: A Practical Handbook
Brand: Kogan Page

Successful Tourism Marketing: A Practical Handbook

  • Publish Date: 2001-01-28
  • Binding: Paperback
  • Author: Susan Briggs

Regular price $13.89 Sale price $94.11

Attention: For textbook, access codes and supplements are not guaranteed with used items.

Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. Successful Tourism Marketing is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.

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