Brand: Kogan Page
Successful Tourism Marketing: A Practical Handbook
- Publish Date: 2001-01-28
- Binding: Paperback
- Author: Susan Briggs
Regular price $14.07 Sale price
Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. Successful Tourism Marketing is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.