Reinventing the Brand: Can Top Brands Survive the New Market Realities?
Brand: Kogan Page

Reinventing the Brand: Can Top Brands Survive the New Market Realities?

  • Publish Date: 2001-08-01
  • Binding: Paperback
  • Author: Jean-Noel Kapferer

Regular price $15.31 Sale price $68.91

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Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.

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