Market Research: A Guide to Planning, Methodology and Evaluation
Brand: Kogan Page Business Books

Market Research: A Guide to Planning, Methodology and Evaluation

  • Publish Date: 2002-09-14
  • Binding: Paperback
  • Author: Paul Hague;Peter Jackson

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Fully revised and updated for the third edition, Market Research assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.

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