Brand: Kogan Page Business Books
Market Research: A Guide to Planning, Methodology and Evaluation
- Publish Date: 2002-09-14
- Binding: Paperback
- Author: Paul Hague;Peter Jackson
Regular price $16.22 Sale price
Fully revised and updated for the third edition, Market Research assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.