The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques
Kogan Page Business Books

The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques

  • Publish Date: 2002-09-14
  • Binding: Paperback
  • Author: Aubrey Wilson

Regular price $78.80 Sale price $170.55

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The Marketing Audit Handbook offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.

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