Kogan Page Business Books
The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques
- Publish Date: 2002-09-14
- Binding: Paperback
- Author: Aubrey Wilson
Regular price $78.80 Sale price
The Marketing Audit Handbook offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.