Brand: Kogan Page
Public Relations: A Practical Guide to the Basics (PR in Practice)
- Publish Date: 2003-10-01
- Binding: Paperback
- Author: Philip Henslowe
Regular price $15.38 Sale price
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.