Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation
Brand: Kogan Page Business Books

Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

  • Publish Date: 2005-05-13
  • Binding: Paperback
  • Author: Paul Noble;Tom Watson

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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

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