The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
- Publish Date: 2009-01-01
- Binding: Hardcover
- Author: Sami Finne;Hanna Sivonen
In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.