Building Your Business through Export (Strategic Success)
Building Your Business through Export (Strategic Success)
Building Your Business through Export (Strategic Success)
Brand: Kogan Page

Building Your Business through Export (Strategic Success)

  • Publish Date: 2012-06-15
  • Binding: Paperback
  • Author: John Westwood

Regular price $12.88 Sale price $85.47

Attention: For textbook, access codes and supplements are not guaranteed with used items.


Exporting is an effective way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. In this thorough but accessible guide, John Westwood explains the process of developing and implementing an export strategyfrom the UK.

Supported by online checklists and country mini profiles, this book includes advice on:
- Choosing and using agents and distributors
- Pricing
- Payment methods for export sales
- Making a company website ready for international customers.

With a range of international case studies, complete sample export and export marketing plans and a wealth of information on where to find further help and resources, Building Your Business Through Export is a very useful handbook for British exporters.


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