Competitive SME: Building Competitive Advantage through Marketing Excellence for Small to Medium Sized Enterprises
- Publish Date: 2013-03-28
- Binding: Paperback
- Author: David James Hood
The majority of the challenges to small- and medium-sized enterprises (or SMBs in the US) relate directly to marketing and the lack of the SMBs means to do it. However, despite not having the resources of a big corporation, SMBs can still out perform larger organizations when it comes to marketing.
Hood outlines how small- and medium-sized businesses can harness and exploit their competitiveness, agility, performance and resilience to effectively increase their growth. Competitive SME explains how to create and manage simple yet effective marketing and branding processes, better engage with markets while maximizing limited marketing resources, adopt a brand new approach to what it provides, use word of mouth marketing effectively, and change to the currency of the customer.
Including tips on decision-making, investments and marketing on a budget, Competitive SME is a practical guide to understanding SMBs advantages and to staying viable in a competitive marketplace.