Consumer Behaviour in Tourism
- Publish Date: 1999-03-22
- Binding: Paperback
- Author: Susan Horner;John Swarbrooke
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:-
* tour operation
* tourist destinations
* visitor attractions
* retail travel
The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.
Cases include: PGL; The segmentation of the outbound Japanese market; The Savoy Group of Hotels; Cathay Pacific Customer Questionnaire; First Choice Holidays; Carnival Cruise Lines; Wensleydale Creamery (UK); Societe Roquefort (France); British Airways Environmental Policy; TUI Germany Environmental Policy; Easyjet; Destination Marketing in Las Vegas, USA; Taiwan and the emergence of a new major outbound tourism market.
First european textbook on the subject
International examples and case studies
Interactive text with exercises and discussion points