Eyecare Business: Marketing and Strategy, 1e
Brand: Butterworth-Heinemann

Eyecare Business: Marketing and Strategy, 1e

  • Publish Date: 2001-02-13
  • Binding: Paperback
  • Author: Gary L. Moss OD MBA FAAO;Peter G. Shaw-McMinn OD

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This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never before, you will be able to take business concepts and apply them to your eyecare practice to increase revenue and enhance patient satisfaction. Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

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