Eyecare Business: Marketing and Strategy, 1e
- Publish Date: 2001-02-13
- Binding: Paperback
- Author: Gary L. Moss OD MBA FAAO;Peter G. Shaw-McMinn OD
This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never before, you will be able to take business concepts and apply them to your eyecare practice to increase revenue and enhance patient satisfaction. Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.