CIM Coursebook 06/07 Strategic Marketing in practice
Brand: Butterworth-Heinemann

CIM Coursebook 06/07 Strategic Marketing in practice

  • Publish Date: 2006-09-01
  • Binding: Paperback
  • Author: Ashok Ranchhod BSc. MSc. MBA PhD. FCIM;Ebi Marandi

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Attention: For textbook, access codes and supplements are not guaranteed with used items.

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

* Written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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