Marketing in a Nutshell: Key Concepts for Non-specialists
Marketing in a Nutshell: Key Concepts for Non-specialists
Brand: Butterworth-Heinemann

Marketing in a Nutshell: Key Concepts for Non-specialists

  • Publish Date: 2007-03-22
  • Binding: Paperback
  • Author: Mike Meldrum;Malcolm McDonald

Regular price $13.75 Sale price $65.24

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Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors marketing know-how and expert insights accessible to all.

  • Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice
  • Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques
  • Credible and expert marketing insights from leading marketing consultants especially for non-specialists

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