CIM Coursebook 07/08 Managing Marketing Performance, Fourth Edition: 07/08 Edition
- Publish Date: 2007-08-27
- Binding: Paperback
- Author: Helen Meek;Richard Meek;Roger Palmer MBA PhD DipM FCIM FHEA ARAgS;Lynn Parkinson
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
* Written specially for the Managing MArketing Performance module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam