Products and Process Innovation in the Food Industry
Products and Process Innovation in the Food Industry
Brand: Springer

Products and Process Innovation in the Food Industry

  • Publish Date: 1997-05-31
  • Binding: Hardcover
  • Author: Klaus Gnter Grunert;W. Bruce Traill

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Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.


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