Selling the Invisible: A Field Guide to Modern Marketing
Orion Business (an Imprint of The Orion Publishing Group Ltd )

Selling the Invisible: A Field Guide to Modern Marketing

  • Publish Date: 1999-02-20
  • Binding: Hardcover
  • Author: Harry Beckwith

Regular price $16.36 Sale price $98.24

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Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.


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