How to be Profitable and Moral: A Rational Egoist Approach to Business
How to be Profitable and Moral: A Rational Egoist Approach to Business
Hamilton Books

How to be Profitable and Moral: A Rational Egoist Approach to Business

  • Publish Date: 2011-12-23
  • Binding: Hardcover
  • Author: Jaana Woiceshyn

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A basic dilemma confronting todays manager is how to be both profitable and moral. Making profits through immoral meanssuch as deceiving investors or customersis unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.


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