I See What You Mean: Persuasive Business Communication
- Publish Date: 1995-12-04
- Binding: Paperback
- Author: D . Joel Whalen
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.