Building Strategy from the Middle: Reconceptualizing Strategy Process (Foundations for Organizational Science)
- Publish Date: 2000-03-15
- Binding: Paperback
- Author: Steven W. Floyd;Bill Wooldridge
This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.