Hands-On Social Marketing: A Step-by-Step Guide
- Publish Date: 1999-06-14
- Binding: Paperback
- Author: Nedra Kline Weinreich
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.