Hands-On Social Marketing: A Step-by-Step Guide
SAGE Publications, Inc

Hands-On Social Marketing: A Step-by-Step Guide

  • Publish Date: 1999-06-14
  • Binding: Paperback
  • Author: Nedra Kline Weinreich

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This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.


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