Customer Visits: Building a Better Market Focus
Brand: SAGE Publications, Inc

Customer Visits: Building a Better Market Focus

  • Publish Date: 1998-04-02
  • Binding: Paperback
  • Author: Edward F. (Francis) McQuarrie

Regular price $13.38 Sale price $192.04

Attention: For textbook, access codes and supplements are not guaranteed with used items.

The Second Edition of Customer Visits offers a complete guide to all aspects of planning and executing a programme of visits to customers by individual managers and cross-functional teams.

Features new to this edition include: expanded coverage of ad hoc results; more examples of good and bad procedures; expanded section on how to analyze visit data; expanded coverage of kinds of questions to be asked of customers; and better integration with other market research tools. Customer Visits offers a wealth of specific advice, and shows how customer visits can assist new product development and the improvement of customer satisfaction.


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