Propaganda and Persuasion
- Publish Date: 1999-08-17
- Binding: Paperback
- Author: Garth S. Jowett;Victoria J. ODonnell
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.