How To Conduct Surveys: A Step-by-Step Guide
Brand: SAGE Publications, Inc

How To Conduct Surveys: A Step-by-Step Guide

  • Publish Date: 1998-03-10
  • Binding: Paperback
  • Author: Arlene G. Fink;Jacqueline Kosecoff

Regular price $13.44 Sale price $61.89

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Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one.

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