Moderating Focus Groups: A Practical Guide for Group Facilitation
SAGE Publications, Inc

Moderating Focus Groups: A Practical Guide for Group Facilitation

  • Publish Date: 1999-11-18
  • Binding: Hardcover
  • Author: Thomas L. Greenbaum

Regular price $68.43 Sale price $315.95

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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.


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