Focus Groups: A Practical Guide for Applied Research
Brand: SAGE Publications, Inc

Focus Groups: A Practical Guide for Applied Research

  • Publish Date: 2000-04-26
  • Binding: Hardcover
  • Author: Richard A. Krueger;Mary Anne Casey

Regular price $31.70 Sale price $137.69

Attention: For textbook, access codes and supplements are not guaranteed with used items.

Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:

- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.

- Designing questions for asking effective questions to draw out a group and how to refine them based on the groups responses.

- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.

- Budgeting how to more effectively budget for a focus group

- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

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