Advertising Media Planning: A Brand Management Approach
Brand: M E Sharpe Inc

Advertising Media Planning: A Brand Management Approach

  • Publish Date: 2003-10-02
  • Binding: Paperback
  • Author: Donald W. Jugenheimer;Larry D. Kelley

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Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions.


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