Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Brand: M.E.Sharpe

Advertising Media Planning: A Brand Management Approach

  • Publish Date: 2011-10-15
  • Binding: Hardcover
  • Author: Larry D. Kelly;Donald W. Jugenheimer;Kim Bartel Sheehan

Regular price $21.57 Sale price $72.49

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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.


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