An Eye for Winners: How I Built One of America's Greatest Direct-Mail Businesses
Brand: Harper Collins

An Eye for Winners: How I Built One of America's Greatest Direct-Mail Businesses

  • Publish Date: 1996-06-01
  • Binding: Hardcover
  • Author: Lillian Vernon

Regular price $20.39 Sale price $57.54

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Lillian Vernon built her mail-order business from her kitchen table to a multimillion dollar operation. This is her story: how her family fled Nazi Germany; how she grew up as an immigrant in America; her travels, marriages, & children. But mainly this is the story of one determined woman & the business she built -- relying largely on her gut instinct & her eye for winners . Also includes informative sidebars covering management strategies, negotiating tips, practical guidance on how to secure a bank loan, crucial advice about marketing & merchandising -- everything the beginning entrepreneur needs to know about starting a business.


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