An Eye for Winners: How I Built One of America's Greatest Direct-Mail Businesses
- Publish Date: 1996-06-01
- Binding: Hardcover
- Author: Lillian Vernon
Lillian Vernon built her mail-order business from her kitchen table to a multimillion dollar operation. This is her story: how her family fled Nazi Germany; how she grew up as an immigrant in America; her travels, marriages, & children. But mainly this is the story of one determined woman & the business she built -- relying largely on her gut instinct & her eye for winners . Also includes informative sidebars covering management strategies, negotiating tips, practical guidance on how to secure a bank loan, crucial advice about marketing & merchandising -- everything the beginning entrepreneur needs to know about starting a business.