Changing Focus: Kodak and the Battle to Save a Great American Company
Changing Focus: Kodak and the Battle to Save a Great American Company
Diane Pub Co

Changing Focus: Kodak and the Battle to Save a Great American Company

  • Publish Date: 1997-01-01
  • Binding: Hardcover
  • Author: Alecia Swasy

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Ever since George Eastman brought photography to the masses in the late 19th century, Kodak has been a household name. With annual sales over $14 billion, Kodak is one of the world's largest companies. But years of easy success fostered complacency, bureaucracy, & overspending until Kodak lost its edge by the '90s. Threatened by Fuji & other competitors & plagued with debt, it became one of the first major U.S. businesses to be downsized. A new CEO is leading a turn-around effort. Swasey vividly recounts Kodak's roller-coaster history & considers whether the new, leaner Kodak can handle the grueling competitive battles that lie ahead.


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