The Market Makers: How Leading Companies Create and Win Markets
- Publish Date: 1998-12-01
- Binding: Hardcover
- Author: Daniel F. Spulber
Taking his inspiration from market makers in the financial community, Spulber identifies the primary elements that lead to successful market making. Adapting this framework to the business world in general, he has come up with a method that companies of any size can use to become market makers in their own industries. Becoming a market maker requires being the best -- not only by providing better product quality & lower costs, but also by providing more convenient service to both customers & suppliers. Market makers create something new, but once they have captured the lead, they must constantly innovate, change, & improve, or else they will lose their position.